Solzão
Solzão is a vibrant wellness brand under the umbrella of Splat, a leading name in the personal care industry. Solzão introduces a colorful line of shampoos, body gels, conditioners, and other products.
Brand Design
Art Direction
Type Design
Illustrations
Visual System
Inspired by the meaning of "extremely hot sun" in Portuguese, Solzão embodies a hedonistic love for life. The brand promotes self-confidence and a bright, sun-kissed beauty, encouraging women to embrace their natural glow — whether it’s a tan, smooth skin, or sun-bleached hair.
As the art director for Solzão, I led the branding and identity work, collaborating with a strategist, product lead, and copywriter. I created the logo, developed the brand identity system, designed a custom Solzão typeface, and ensured consistency across all touchpoints through comprehensive style guidelines.
Solzão’s mission is to spark smiles and boost confidence daily, driven by the belief that life should be lived with brightness and boldness. Embracing the philosophy of being "extra," the brand celebrates living vividly and unapologetically.
During the brand launch, four lines of gels, lotions, and hair care products, all inspired by the vibrant themes of Brazil, were introduced. In addition, a hotel line packaging was unveiled to expand the brand's presence.
Other Projects
Reach out — let’s make it happen.
+1 (929) 292 06 10
denisovasasha@hotmail.com
Solzão
Solzão is a vibrant wellness brand under the umbrella of Splat, a leading name in the personal care industry. Solzão introduces a colorful line of shampoos, body gels, conditioners, and other products.
Brand Design
Art Direction
Type Design
Illustrations
Visual System
Inspired by the meaning of "extremely hot sun" in Portuguese, Solzão embodies a hedonistic love for life. The brand promotes self-confidence and a bright, sun-kissed beauty, encouraging women to embrace their natural glow — whether it’s a tan, smooth skin, or sun-bleached hair.
As the art director for Solzão, I led the branding and identity work, collaborating with a strategist, product lead, and copywriter. I created the logo, developed the brand identity system, designed a custom Solzão typeface, and ensured consistency across all touchpoints through comprehensive style guidelines.
Solzão’s mission is to spark smiles and boost confidence daily, driven by the belief that life should be lived with brightness and boldness. Embracing the philosophy of being "extra," the brand celebrates living vividly and unapologetically.
During the brand launch, four lines of gels, lotions, and hair care products, all inspired by the vibrant themes of Brazil, were introduced. In addition, a hotel line packaging was unveiled to expand the brand's presence.
Other Projects
Reach out — let’s make it happen.
+1 (929) 292 06 10
denisovasasha@hotmail.com
Solzão
Solzão is a vibrant wellness brand under the umbrella of Splat, a leading name in the personal care industry. Solzão introduces a colorful line of shampoos, body gels, conditioners, and other products.
Brand Design
Art Direction
Type Design
Illustrations
Visual System
Inspired by the meaning of "extremely hot sun" in Portuguese, Solzão embodies a hedonistic love for life. The brand promotes self-confidence and a bright, sun-kissed beauty, encouraging women to embrace their natural glow — whether it’s a tan, smooth skin, or sun-bleached hair.
As the art director for Solzão, I led the branding and identity work, collaborating with a strategist, product lead, and copywriter. I created the logo, developed the brand identity system, designed a custom Solzão typeface, and ensured consistency across all touchpoints through comprehensive style guidelines.
Solzão’s mission is to spark smiles and boost confidence daily, driven by the belief that life should be lived with brightness and boldness. Embracing the philosophy of being "extra," the brand celebrates living vividly and unapologetically.
During the brand launch, four lines of gels, lotions, and hair care products, all inspired by the vibrant themes of Brazil, were introduced. In addition, a hotel line packaging was unveiled to expand the brand's presence.
Other Projects
Reach out — let’s make it happen.
+1 (929) 292 06 10
denisovasasha@hotmail.com
