Sasha Denisova is a brand and type designer based in New York.
Work
Project
Craighill
Brand Design & Creative Direction
Craighill is a New York–based design brand creating objects for desk, home, and everyday carry. The work spanned a flexible visual system expressed across digital and physical touchpoints, including typography, photography, and graphic elements.
See Project
→
Project
Moonswoon
Brand Identity & Creative Direction
Moonswoon is a new-wave jewelry brand. The rebrand introduced a new symbol, typography, custom typeface, and brand graphics — a visual identity rooted in nature-inspired themes.
See Project
→
Project
Solzão
Brand Design & Creative Direction
Solzão is a Brazilian-inspired wellness brand developed under the Splat umbrella. The brand identity and packaging system support distribution across retail environments in Russia, Eastern Europe, Georgia and Kazakhstan.
See Project
→
Project
Sky (ex. Maker DAO)
Brand Design & Creative Direction
Rebrand of Sky (formerly DAI by MakerDAO) into a new global DeFi platform. I led the full brand ecosystem: strategy, visual identity, product branding, illustration system, and scalable design for 15+ products.
See Project
→
Project
Nice Try
Brand Identity & Type Design
Nice Try is an apparel brand built on ambiguity—a tribute to the almosts, the legally gray, and the fine print of reality. The project included art direction, brand identity, a custom variable typeface.
See Project
→
Project
Wealth
Brand Design & Creative Direction
Wealth is an estate-planning platform reimagining how people manage legacy and finance. I led the creation of the brand identity and shaped the product’s expression through humanizing storytelling across the website.
See Project
→
Project
Greenpoint Sans
Typeface & Zine
Greenpoint Sans is a condensed sans serif inspired by the storefronts and brick façades of the Greenpoint neighborhood in Brooklyn. The typeface is free for both personal and commercial use. As part of the project, I also created a zine documenting the typographic ephemera behind it.
See Project
→
Project
CafePay
Brand Design & Creative Direction
CafePay is an automated payroll platform for restaurants. As Brand Design Lead at Clay, I directed the entire identity — creating the logo, visual system, and ensuring seamless alignment between brand design and user interface.
See Project
→
Project
Kristolit
Type Design & Creative Direction
Kristolit is a Scotch Roman–inspired typeface reimagined with a technological twist and released through Type Department.
See Project
→
Project
Streetbeat
Brand Design & Creative Direction
Streetbeat is an AI-powered investment platform. I led the full brand development, art-directing the logo, typography, color palette, and design system.
See Project
→
Project
Re-feel
Brand Identity & Creative Direction
Re-feel is a modern wellness brand creating high-performance supplements for mind, body, and soul. The work included creative direction, a packaging system spanning multiple lines, and in-house team guidance.
See Project
→
Project
Biform
Type Design & Creative Direction
Biform is a sans-serif typeface with a monospace spirit and elegant details. Designed in two interchangeable styles — Regular and Pixel — it is distributed through Paratype, one of the major international type foundries.
See Project
→
+1 (929) 292 06 10
sashadenisova.xyz@gmail.com
Sasha Denisova is a brand and type designer based in New York.
Work
Project
Craighill
Brand Design & Creative Direction
Craighill is a New York–based design brand creating objects for desk, home, and everyday carry. The work spanned a flexible visual system expressed across digital and physical touchpoints, including typography, photography, and graphic elements.
See Project
→
Project
Moonswoon
Brand Identity & Creative Direction
Moonswoon is a new-wave jewelry brand. The rebrand introduced a new symbol, typography, custom typeface, and brand graphics — a visual identity rooted in nature-inspired themes.
See Project
→
Project
Solzão
Brand Design & Creative Direction
Solzão is a Brazilian-inspired wellness brand developed under the Splat umbrella. The brand identity and packaging system support distribution across retail environments in Russia, Eastern Europe, Georgia and Kazakhstan.
See Project
→
Project
Sky (ex. Maker DAO)
Brand Design & Creative Direction
Rebrand of Sky (formerly DAI by MakerDAO) into a new global DeFi platform. I led the full brand ecosystem: strategy, visual identity, product branding, illustration system, and scalable design for 15+ products.
See Project
→
Project
Nice Try
Brand Identity & Type Design
Nice Try is an apparel brand built on ambiguity—a tribute to the almosts, the legally gray, and the fine print of reality. The project included art direction, brand identity, a custom variable typeface.
See Project
→
Project
Wealth
Brand Design & Creative Direction
Wealth is an estate-planning platform reimagining how people manage legacy and finance. I led the creation of the brand identity and shaped the product’s expression through humanizing storytelling across the website.
See Project
→
Project
Greenpoint Sans
Typeface & Zine
Greenpoint Sans is a condensed sans serif inspired by the storefronts and brick façades of the Greenpoint neighborhood in Brooklyn. The typeface is free for both personal and commercial use. As part of the project, I also created a zine documenting the typographic ephemera behind it.
See Project
→
Project
CafePay
Brand Design & Creative Direction
CafePay is an automated payroll platform for restaurants. As Brand Design Lead at Clay, I directed the entire identity — creating the logo, visual system, and ensuring seamless alignment between brand design and user interface.
See Project
→
Project
Kristolit
Type Design & Creative Direction
Kristolit is a Scotch Roman–inspired typeface reimagined with a technological twist and released through Type Department.
See Project
→
Project
Streetbeat
Brand Design & Creative Direction
Streetbeat is an AI-powered investment platform. I led the full brand development, art-directing the logo, typography, color palette, and design system.
See Project
→
Project
Re-feel
Brand Identity & Creative Direction
Re-feel is a modern wellness brand creating high-performance supplements for mind, body, and soul. The work included creative direction, a packaging system spanning multiple lines, and in-house team guidance.
See Project
→
Project
Biform
Type Design & Creative Direction
Biform is a sans-serif typeface with a monospace spirit and elegant details. Designed in two interchangeable styles — Regular and Pixel — it is distributed through Paratype, one of the major international type foundries.
See Project
→
+1 (929) 292 06 10
sashadenisova.xyz@gmail.com
Sasha Denisova is a brand and type designer based in New York.
Work
Project
Craighill
Brand Design & Creative Direction
Craighill is a New York–based design brand creating objects for desk, home, and everyday carry. The work spanned a flexible visual system expressed across digital and physical touchpoints, including typography, photography, and graphic elements.
See Project
→
Project
Moonswoon
Brand Identity & Creative Direction
Moonswoon is a new-wave jewelry brand. The rebrand introduced a new symbol, typography, custom typeface, and brand graphics — a visual identity rooted in nature-inspired themes.
See Project
→
Project
Solzão
Brand Design & Creative Direction
Solzão is a Brazilian-inspired wellness brand developed under the Splat umbrella. The brand identity and packaging system support distribution across retail environments in Russia, Eastern Europe, Georgia and Kazakhstan.
See Project
→
Project
Sky (ex. Maker DAO)
Brand Design & Creative Direction
Rebrand of Sky (formerly DAI by MakerDAO) into a new global DeFi platform. I led the full brand ecosystem: strategy, visual identity, product branding, illustration system, and scalable design for 15+ products.
See Project
→
Project
Nice Try
Brand Identity & Type Design
Nice Try is an apparel brand built on ambiguity—a tribute to the almosts, the legally gray, and the fine print of reality. The project included art direction, brand identity, a custom variable typeface.
See Project
→
Project
Wealth
Brand Design & Creative Direction
Wealth is an estate-planning platform reimagining how people manage legacy and finance. I led the creation of the brand identity and shaped the product’s expression through humanizing storytelling across the website.
See Project
→
Project
Greenpoint Sans
Typeface & Zine
Greenpoint Sans is a condensed sans serif inspired by the storefronts and brick façades of the Greenpoint neighborhood in Brooklyn. The typeface is free for both personal and commercial use. As part of the project, I also created a zine documenting the typographic ephemera behind it.
See Project
→
Project
CafePay
Brand Design & Creative Direction
CafePay is an automated payroll platform for restaurants. As Brand Design Lead at Clay, I directed the entire identity — creating the logo, visual system, and ensuring seamless alignment between brand design and user interface.
See Project
→
Project
Kristolit
Type Design & Creative Direction
Kristolit is a Scotch Roman–inspired typeface reimagined with a technological twist and released through Type Department.
See Project
→
Project
Streetbeat
Brand Design & Creative Direction
Streetbeat is an AI-powered investment platform. I led the full brand development, art-directing the logo, typography, color palette, and design system.
See Project
→
Project
Re-feel
Brand Identity & Creative Direction
Re-feel is a modern wellness brand creating high-performance supplements for mind, body, and soul. The work included creative direction, a packaging system spanning multiple lines, and in-house team guidance.
See Project
→
Project
Biform
Type Design & Creative Direction
Biform is a sans-serif typeface with a monospace spirit and elegant details. Designed in two interchangeable styles — Regular and Pixel — it is distributed through Paratype, one of the major international type foundries.
See Project
→
+1 (929) 292 06 10
sashadenisova.xyz@gmail.com
