Sky
sky.money →
Sky is the next chapter of the MakerDAO ecosystem — a unified DeFi platform designed to scale globally. I led the redesign of the brand system, including identity architecture, product sub-brands, illustration style, and brand identity in UI. The work also evolved DAI into USDS, positioning it within a broader financial universe.
Logo Design
The Sky logo represents the convergence of multiple sectors within a unified financial ecosystem. As part of the rebrand, we evolved MakerDAO’s DAI into USDS—introducing a modern visual identity and integrating it seamlessly into the new Sky brand architecture.
Brand Language
The visual system combines atmospheric gradients inspired by the transition from sun to starlight with precise Swiss-style typography. The geometric logomark and clean typographic foundation create a balance between cosmic scale and engineered clarity.
Illustration System
The Sky illustration system, inspired by portals and transformations, uses renderings, gradients, and lighting effects to craft an exciting atmosphere. It includes three interconnected levels — pictograms, icons, and illustrations — that together create a dynamic and captivating visual experience.
The design layouts are carefully crafted to balance concise data with vibrant visuals, effectively guiding attention. This approach creates an engaging experience in presentation materials that captures and sustains audience interest.
Infographics
With bold and unique infographics, Sky communicates ideas and data metrics clearly and effectively, promoting transparency and understanding.
Translating Brand into Product
I led the translation of the Sky brand into the product interface, working closely with the product design team to ensure consistency between brand expression and usability. I supervised design implementation and defined rules for gradients, motion, components, and spatial rhythm so the interface felt dynamic yet functional.
The result is a scalable design system that brings the brand to life across web and app while staying intuitive, performant, and consistent across every screen size.
Engaging Brand
Organizing and participating in events helps the brand share its vision and celebrate the magic of the industry. Together with the team we designed custom brand assets to help make a lasting impact at relevant events.
The Sky is the limit
Through this work we increased site traffic by 40%, improved brand recognition and market positioning, and boosted engagement by 30%, customer satisfaction by 35%, and conversion rates by 25%. The brand rollout was executed across product, ecosystem storytelling, and launch communications with consistency and speed.
Future-Ready
Today, USDS — the evolution of DAI — has become one of the most adopted decentralized stablecoins in the market. It is now ranked among the top 30 cryptocurrencies globally and holds a multi-billion dollar market cap.
Other Projects
Reach out — let’s make it happen.
+1 (929) 292 06 10
denisovasasha@hotmail.com
Sky
sky.money →
Sky is the next chapter of the MakerDAO ecosystem — a unified DeFi platform designed to scale globally. I led the redesign of the brand system, including identity architecture, product sub-brands, illustration style, and brand identity in UI. The work also evolved DAI into USDS, positioning it within a broader financial universe.
Brand Identity
Design System
Art Direction
Illustration System
Logo Design
The Sky logo represents the convergence of multiple sectors within a unified financial ecosystem. As part of the rebrand, we evolved MakerDAO’s DAI into USDS—introducing a modern visual identity and integrating it seamlessly into the new Sky brand architecture.
Brand Language
The visual system combines atmospheric gradients inspired by the transition from sun to starlight with precise Swiss-style typography. The geometric logomark and clean typographic foundation create a balance between cosmic scale and engineered clarity.
Illustration System
The Sky illustration system, inspired by portals and transformations, uses renderings, gradients, and lighting effects to craft an exciting atmosphere. It includes three interconnected levels — pictograms, icons, and illustrations — that together create a dynamic and captivating visual experience.
The design layouts are carefully crafted to balance concise data with vibrant visuals, effectively guiding attention. This approach creates an engaging experience in presentation materials that captures and sustains audience interest.
Infographics
With bold and unique infographics, Sky communicates ideas and data metrics clearly and effectively, promoting transparency and understanding.
Translating Brand into Product
I led the translation of the Sky brand into the product interface, working closely with the product design and engineering teams to ensure consistency between brand expression and usability. I supervised design implementation and defined rules for gradients, motion, components, and spatial rhythm so the interface felt dynamic yet functional.
The result is a scalable design system that brings the brand to life across web and app while staying intuitive, performant, and consistent across every screen size.
Engaging Brand
Organizing and participating in events helps the brand share its vision and celebrate the magic of the industry. Together with the team we designed custom brand assets to help make a lasting impact at relevant events.
The Sky is the limit
Through this work we increased site traffic by 40%, improved brand recognition and market positioning, and boosted engagement by 30%, customer satisfaction by 35%, and conversion rates by 25%. The brand rollout was executed across product, ecosystem storytelling, and launch communications with consistency and speed.
Future-Ready
Today, USDS — the evolution of DAI — has become one of the most adopted decentralized stablecoins in the market. It is now ranked among the top 30 cryptocurrencies globally and holds a multi-billion dollar market cap.
Other Projects
Reach out — let’s make it happen.
+1 (929) 292 06 10
denisovasasha@hotmail.com
Sky
sky.money →
Sky is the next chapter of the MakerDAO ecosystem — a unified DeFi platform designed to scale globally. I led the redesign of the brand system, including identity architecture, product sub-brands, illustration style, and brand identity in UI. The work also evolved DAI into USDS, positioning it within a broader financial universe.
Brand Identity
Design System
Art Direction
Illustration System
Logo Design
The Sky logo represents the convergence of multiple sectors within a unified financial ecosystem. As part of the rebrand, we evolved MakerDAO’s DAI into USDS—introducing a modern visual identity and integrating it seamlessly into the new Sky brand architecture.
Brand Language
The visual system combines atmospheric gradients inspired by the transition from sun to starlight with precise Swiss-style typography. The geometric logomark and clean typographic foundation create a balance between cosmic scale and engineered clarity.
Illustration System
The Sky illustration system, inspired by portals and transformations, uses renderings, gradients, and lighting effects to craft an exciting atmosphere. It includes three interconnected levels — pictograms, icons, and illustrations — that together create a dynamic and captivating visual experience.
The design layouts are carefully crafted to balance concise data with vibrant visuals, effectively guiding attention. This approach creates an engaging experience in presentation materials that captures and sustains audience interest.
Infographics
With bold and unique infographics, Sky communicates ideas and data metrics clearly and effectively, promoting transparency and understanding.
Translating Brand into Product
I led the translation of the Sky brand into the product interface, working closely with the product design team to ensure consistency between brand expression and usability. I supervised design implementation and defined rules for gradients, motion, components, and spatial rhythm so the interface felt dynamic yet functional.
The result is a scalable design system that brings the brand to life across web and app while staying intuitive, performant, and consistent across every screen size.
Engaging Brand
Organizing and participating in events helps the brand share its vision and celebrate the magic of the industry. Together with the team we designed custom brand assets to help make a lasting impact at relevant events.
The Sky is the limit
Through this work we increased site traffic by 40%, improved brand recognition and market positioning, and boosted engagement by 30%, customer satisfaction by 35%, and conversion rates by 25%. The brand rollout was executed across product, ecosystem storytelling, and launch communications with consistency and speed.
Future-Ready
Today, USDS — the evolution of DAI — has become one of the most adopted decentralized stablecoins in the market. It is now ranked among the top 30 cryptocurrencies globally and holds a multi-billion dollar market cap.
Other Projects
Reach out — let’s make it happen.
+1 (929) 292 06 10
denisovasasha@hotmail.com
