Craighill
www.craighill.co→
Craighill is a Brooklyn–based design brand producing considered objects for the desk, home, and everyday carry. I joined the team to build out the brand design internally and make the Craighill universe more cohesive. My role covered every brand touchpoint — from packaging and print to photography, digital platforms, and website art direction.
At the heart of Craighill is the balance between functionality and human touch. The identity combines highly precise photography — created in collaboration with photographer Daniel Forero — with Bauhaus-inspired compositions and graphic elements that echo the tactile, human quality of the objects. This approach reflects the brand’s creative process outward, capturing the cinematic magic within each product.
Interface Design
I led the art direction of Craighill’s website, ensuring visual cohesion across all touchpoints. Under this direction, 10+ landing pages were launched — driving higher conversion rates compared to standard product detail pages.
Designing for Digital
Beyond the website, Craighill’s digital presence extended into email — a key marketing channel. I developed a cohesive and flexible system that streamlined email creation while keeping the design bold and consistent. Social media assets were crafted to position Craighill as a straightforward, functional, yet human brand.
Rooting in Physicality
Craighill is about real-life objects — lasting, durable, and beautiful. Every physical touchpoint needed to echo this ethos. I created a mailer distributed in over 60,000 copies across the US and developed a packaging system that matched the elevated character of Craighill’s products.
Other Projects
Reach out — let’s make it happen.
+1 (929) 292 06 10
denisovasasha@hotmail.com
Craighill
www.craighill.co→
Craighill is a Brooklyn–based design brand producing considered objects for the desk, home, and everyday carry. I joined the team to build out the brand design internally and make the Craighill universe more cohesive. My role covered every brand touchpoint — from packaging and print to photography, digital platforms, and website art direction.
Brand Design
Art Direction
Design System
Packaging
At the heart of Craighill is the balance between functionality and human touch. The identity combines highly precise photography — created in collaboration with photographer Daniel Forero — with Bauhaus-inspired compositions and graphic elements that echo the tactile, human quality of the objects. This approach reflects the brand’s creative process outward, capturing the cinematic magic within each product.
Interface Design
I led the art direction of Craighill’s website, ensuring visual cohesion across all touchpoints. Under this direction, 10+ landing pages were launched — driving higher conversion rates compared to standard product detail pages.
Designing for Digital
Beyond the website, Craighill’s digital presence extended into email — a key marketing channel. I developed a cohesive and flexible system that streamlined email creation while keeping the design bold and consistent. Social media assets were crafted to position Craighill as a straightforward, functional, yet human brand.
Rooting in Physicality
Craighill is about real-life objects — lasting, durable, and beautiful. Every physical touchpoint needed to echo this ethos. I created a mailer distributed in over 60,000 copies across the US and developed a packaging system that matched the elevated character of Craighill’s products.
Other Projects
Reach out — let’s make it happen.
+1 (929) 292 06 10
denisovasasha@hotmail.com
Craighill
www.craighill.co→
Craighill is a Brooklyn–based design brand producing considered objects for the desk, home, and everyday carry. I joined the team to build out the brand design internally and make the Craighill universe more cohesive. My role covered every brand touchpoint — from packaging and print to photography, digital platforms, and website art direction.
Brand Design
Art Direction
Design System
Packaging
At the heart of Craighill is the balance between functionality and human touch. The identity combines highly precise photography — created in collaboration with photographer Daniel Forero — with Bauhaus-inspired compositions and graphic elements that echo the tactile, human quality of the objects. This approach reflects the brand’s creative process outward, capturing the cinematic magic within each product.
Interface Design
I led the art direction of Craighill’s website, ensuring visual cohesion across all touchpoints. Under this direction, 10+ landing pages were launched — driving higher conversion rates compared to standard product detail pages.
Designing for Digital
Beyond the website, Craighill’s digital presence extended into email — a key marketing channel. I developed a cohesive and flexible system that streamlined email creation while keeping the design bold and consistent. Social media assets were crafted to position Craighill as a straightforward, functional, yet human brand.
Rooting in Physicality
Craighill is about real-life objects — lasting, durable, and beautiful. Every physical touchpoint needed to echo this ethos. I created a mailer distributed in over 60,000 copies across the US and developed a packaging system that matched the elevated character of Craighill’s products.
Other Projects
Reach out — let’s make it happen.
+1 (929) 292 06 10
denisovasasha@hotmail.com
