Craighill
www.craighill.co→
Craighill is a Brooklyn–based design brand producing considered objects for the desk, home, and everyday carry. I joined the team to build out the brand design internally and make the Craighill universe more cohesive. My role covered every brand touchpoint — from digital platforms and website art direction to print and packaging.
At the heart of Craighill is the balance between functionality and human touch. The identity combines highly precise photography — created in collaboration with photographer Daniel Forero — with Bauhaus-inspired compositions and graphic elements that echo the tactile, human quality of the objects. This approach reflects the brand’s creative process outward, capturing the cinematic magic within each product.
Digital Design
I led the art direction for Craighill’s website, unifying the brand across every touchpoint and tightening the system behind it. This direction shaped 10+ landing pages that shipped quickly, stayed visually consistent, and drove lifts in conversion.
I shaped Craighill’s social and paid media presence by creating creativity-driven ad assets that doubled ROAS and supported efficient spend growth. Since joining the company, I also built a cohesive, flexible email design system that grew email revenue 5× while keeping production fast, bold, and consistent.
Rooting in Physicality
Craighill is about real-life objects — lasting, durable, and beautiful. Every physical touchpoint needed to echo this ethos. I created a mailer distributed in over 60,000 copies across the US and refined a packaging system that matched the elevated character of Craighill’s products.
Other Projects
Reach out — let’s make it happen.
+1 (929) 292 06 10
sashadenisova.xyz@gmail.com
Craighill
www.craighill.co→
Craighill is a Brooklyn–based design brand producing considered objects for the desk, home, and everyday carry. I joined the team to build out the brand design internally and make the Craighill universe more cohesive. My role covered every brand touchpoint — from digital platforms and website art direction to print and packaging.
Brand Design
Art Direction
Design System
Print & Packaging
At the heart of Craighill is the balance between functionality and human touch. The identity combines highly precise photography — created in collaboration with photographer Daniel Forero — with Bauhaus-inspired compositions and graphic elements that echo the tactile, human quality of the objects. This approach reflects the brand’s creative process outward, capturing the cinematic magic within each product.
Digital Design
I led the art direction for Craighill’s website, unifying the brand across every touchpoint and tightening the system behind it. This direction shaped 10+ landing pages that shipped quickly, stayed visually consistent, and drove lifts in conversion.
I shaped Craighill’s social and paid media presence by creating creativity-driven ad assets that doubled ROAS and supported efficient spend growth. Since joining the company, I also built a cohesive, flexible email design system that grew email revenue 5× while keeping production fast, bold, and consistent.
Rooting in Physicality
Craighill is about real-life objects — lasting, durable, and beautiful. Every physical touchpoint needed to echo this ethos. I created a mailer distributed in over 60,000 copies across the US and refined a packaging system that matched the elevated character of Craighill’s products.
Other Projects
Reach out — let’s make it happen.
+1 (929) 292 06 10
sashadenisova.xyz@gmail.com
Craighill
www.craighill.co→
Craighill is a Brooklyn–based design brand producing considered objects for the desk, home, and everyday carry. I joined the team to build out the brand design internally and make the Craighill universe more cohesive. My role covered every brand touchpoint — from digital platforms and website art direction to print and packaging.
Brand Design
Art Direction
Design System
Print & Packaging
At the heart of Craighill is the balance between functionality and human touch. The identity combines highly precise photography — created in collaboration with photographer Daniel Forero — with Bauhaus-inspired compositions and graphic elements that echo the tactile, human quality of the objects. This approach reflects the brand’s creative process outward, capturing the cinematic magic within each product.
Digital Design
I led the art direction for Craighill’s website, unifying the brand across every touchpoint and tightening the system behind it. This direction shaped 10+ landing pages that shipped quickly, stayed visually consistent, and drove lifts in conversion.
I shaped Craighill’s social and paid media presence by creating creativity-driven ad assets that doubled ROAS and supported efficient spend growth. Since joining the company, I also built a cohesive, flexible email design system that grew email revenue 5× while keeping production fast, bold, and consistent.
Rooting in Physicality
Craighill is about real-life objects — lasting, durable, and beautiful. Every physical touchpoint needed to echo this ethos. I created a mailer distributed in over 60,000 copies across the US and refined a packaging system that matched the elevated character of Craighill’s products.
Other Projects
Reach out — let’s make it happen.
+1 (929) 292 06 10
sashadenisova.xyz@gmail.com
